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The Social Media Wave. The most popular marketing trend in 2012?
Topic: Social MediaTags: tradeshowsTFM&Asocial mediaSmartFocus recently exhibited at Technology for Marketing & Advertising (TFM&A) at Earl’s Court 2 and what was very apparent is that...
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Facebook becomes Twitter. And vice-versa.
Topic: Social MediaTags: Twitterstandardizationstandardisationsoundcloudsocial medialinkedinFacebookebayDesignThey might not be announced as ‘major updates’, however the new versions of Facebook and...
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What social media should your business use?
Topic: Social MediaTags: social mediaquoraPinterestGoogle+FacebookIn social media there is only one rule: there is no rule. So of course, I could tell you that you should be on all networks. However,...
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Author and Analyst Brian Solis Dismisses Princeton’s Prediction of the Death...
Topic: Social MediaTags: social mediaresearchPrincetonmarketing strategyFacebookconversation prismBrian SolisAcclaimed author, blogger and analyst, Brian Solis, has dismissed research forecasting the...
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SmartFocus’ New Acquisitions Deliver the Internet of Everything for Brands -...
Topic: Retail MarketingTags: retaildigital marketinginternet of everythingbeaconssocial mediaanalyticsYour customer pulls the new iPhone 6 out of their pocket, browses their Facebook newsfeed and walks...
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Les nouvelles acquisitions de SmartFocus permettent aux retailers d’accéder à...
Topic: Retail MarketingTags: retaildigital marketinginternet of everythingbeaconssocial mediaanalyticsVos clients prennent leur nouvel iPhone 6, consultent leur fil d'actualité sur Facebook et se...
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Three Ways Social Data Can Drive Sales and Customer Loyalty
Topic: ContextualizationTags: contextualizationsocial mediacustomer dataAs a marketer, you will already collect and use a huge amount of customer data to deliver more relevant and personalized...
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24 Quick & Simple Digital Tactics to Drive Christmas Sales Online AND Offline
Topic: Retail MarketingTags: mobile marketingresponsive designbeaconsclick and collectecommerceemailinstoresocial mediavideoIt’s easy to paint a picture that technology is seducing shoppers off Main...
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Facebook Messenger Becomes an eCommerce Tool
Topic: Social MediaTags: Facebookmessengersocial mediaecommerceIn its quest to become a friend to businesses and use its huge user base, at F8 today Facebook announced Businesses on Messenger. A...
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Roll Up, Roll Up, Read all About It! Facebook Launch 'Instant Articles'
Topic: Social MediaTags: socialsocial mediaFacebookinstant articlesWhen it comes to browsing the Internet, speed is a key factor. Determining whether users end up enlightened by what they’re reading…...
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Why retailers need to use social 'buy' buttons this Christmas
There has been a lot of hype about social ‘buy’ buttons, but they haven’t really taken off; I thought all of that could change as we enter one of the busiest shopping periods of the year, but following...
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Some of the BEST tweets from #FoM16
So, London's Festival of Marketing may be over for another year, but we've compiled some of the most interesting, intriguing and funny tweets from the event for your entertainment. Enjoy!The...
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